: News for a Change: An Advocate's Guide to Working with the Media
Title:      News for a Change: An Advocate's Guide to Working with the Media
Authors:      Lawrence Wallack, Katie Woodruff, Lori Dorfman, Iris Diaz
ISBN-10(13):      0761919244
Publisher:      Sage Publications, Inc
Publication date:      1999-06-18
Edition:      1
Language:      English
Rating:      0 
Picture:      cover
Description:      Product Description:

News for a Change provides step-by-step instructions for working with the media to promote social change. The authors are seasoned activists in the use of media advocacy -- the strategic use of news media, advertising and community organizing to change public policy. In this media-driven age, strategic media approaches are vital to achieving visibility, gathering support, and challenging those in positions of power.